Brand Recognition and Why Reading Into Writing Will Go

Image Credit:-

All images from Pixabay/Pexels unless otherwise stated. Some images created in Book Brush using Pixabay photos.

Book cover images from Chapeltown Books and Bridge House Publishing.

Image of Wendy H Jones kindly supplied by her. Image of Joy Margetts kindly supplied by her.  Image of Maressa Mortimer kindly supplied by her. Images of me, Allison Symes, happily signing a contract taken by Adrian Symes. Think that covers everyone!

Hope you have had a good week. Busy on the blogging front today – more below. (And I have some exciting non-fiction publication news too).

IMPACT - Blogging. Pixabay

Facebook – General – and Chandler’s Ford Today

Pleased to share my latest Chandler’s Ford Today post on Brand Recognition and Why It Matters. Years ago, any kind of marketing was done by publishers on behalf of their authors. That practice went out when Noah left the Ark…

Now every writer has to carry out at least some marketing to get their voice heard and books known about so it means we do all have to think about what “brand” we want to get across to potential readers. You want something so that people recognise yes, this is X’s kind of thing etc. In this post, I share some thoughts on creativity, persistence, accepting building a brand takes time, choosing a platform and so on.

Hope you find the post useful.

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Facebook – General – and Authors Electric

It’s a busy day on the blogging front for me. Am pleased to share my latest Authors Electric post – Reading Into Writing Will Go.

I think a love of reading is the biggest creative kickstart for writing there can be. A love of stories and storytelling has to come from somewhere after all.

I also share in this post how that love of reading, started by my late mother, was fuelled even further by excellent English teaching at school. What I wasn’t aware of at the time was the kind of teaching I had was going to come in so useful for writing my own stories so many years later.

And reading so well gives you an almost subconscious method of spotting how a book should look, how dialogue should be set out and so on. So let’s hear it for reading!

PUBLICATION NEWS


Am thrilled to announce I am taking part in a non-fiction book produced by #WendyHJones. What I can say now is the book will be called Creativity Matters: Find Your Passion for Writing and I will be “between the covers” with the following lovely people, as well as with Wendy herself.

Kirsten Bett
Lorraine Smith
Allison Symes (I have heard she’s okay – honest).
Nanette Fairley
Jennifer Ngulube
Andrew Chamberlain
Maressa Mortimer
Elizabeth Power
Janet Wilson
Fay Rowland
Joy Margetts

Looking forward to sharing more as and when I can. What I can also say now is this book will be the third in Wendy’s Writing Matters series (and it so does!). Very excited about this as it will be my first venture in print with the non-fiction side of what I do. Yay!

(And yes I am rather chuffed about it all as you may be able to tell).


Hope you are all well. A tad cooler today though storms are predicted later. Thankfully Lady is not fazed by thunder. My other two collies were terrified of it. Lady is not fazed by fireworks eit- ther though she does get annoyed thanks to the idiot near me who sets off the very loud ones late at night (and they really do sound like a bomb going off). You can hear Lady’s annoyance in her bark. Very much a “would you shut the hell up” kind of bark. No prizes for guessing where my sympathies lie.

Where do you go for publishing advice if you’re new to the business? There are two major ports of call as far as I’m concerned.

Firstly, the Society of Authors saved me a small fortune by pointing out what was wrong with a very dodgy contract I’d been offered. Beware the vanity press!

Secondly, the Alliance of Independent Authors is an umbrella group designed for indie authors and the self published so do check them out.

Thirdly, do regularly look at the Writer Beware! website. While US-based, the advice given is sound and boundaries are meaning less here as scammers will always seek to scam in more than one market if they possibly can!

Always check things out before signing up to anything.

You can (and should) walk away from anything you’re not happy about (I did and I had no sign of being published anywhere else at the time but I have never regretted doing this).

Never sign anything you have not had checked out by reputable sources.

Do check out the writing forums. People do share their experiences of publishing companies and services here and you can learn a great deal here.

Facebook – From Light to Dark and Back Again

Delighted to share my latest tale from #FridayFlashFiction – this one is called Security. It is not easy being a leprechaun charged with not allowing anyone or anything to steal the gold. See how he gets on in my latest 100-word drabble.

Screenshot 2021-06-18 at 11-42-11 Security, by Allison Symes


One of my favourite tricks of the trade is to stamp on adjectives. I know, I know. There ought to be a campaign against cruelty to adjectives but there isn’t so really tough luck. (See what I did there).

To be serious for a moment, I no longer worry about cutting words like this out. Why?

Compare the following:-

She ran quickly up the hill.
She raced up the hill.

For my money, the latter is by far the stronger image. You have a sense of speed and determination with that word “raced”, even a sense of urgency and that is conveyed in one word. Running quickly is far weaker. What is quick after all? That can vary so I would say this was not specific enough. It does not give you the sense of speed, determination, and urgency either.

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Many thanks for the great response to my WordPress blog round up on my https://allisonsymescollectedworks.com site yesterday. I issue these every Tuesday and Friday. I like to see them as a kind of magazine style round up (and it makes a great place to share videos and flash stories in one place). And this is it, of course, but I was particularly pleased with the response on Facebook for when I shared the link for Tuesday’s post. It was a good one!

Flash is a great vehicle for sharing on social media. I sometimes take part on Twitter in those posts which put up a picture and ask you to submit a six words or fewer story in response to it. All good fun.

The biggest overall benefit for writing flash though has been to sharpen up my writing across the board including for my non-fiction. It is an ongoing benefit too! It has taught me to look for where I can tighten my writing. There always is something. But that’s what the editing process is for after all.

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Fairytales with Bite – Top Ten – What Not To Do In a Magical World

  • Annoy anyone who looks as if they could wave a wand about menacingly. It’s never a good move.
  • Judge beings by their appearance. Best to assume even the most unlikely looking being is more powerful magically than you are. You won’t offend. They won’t curse you.
  • Assume just because you can read, you can make a spell book work for you. Things will go horribly wrong.
  • Gaze into a complete stranger’s crystal ball. What you will see will not be pleasant. Any sensible owner of such things will put something horrible over it to prevent what we would know as hacking.
  • Eat or drink anything where you don’t know what the ingredients are. This is a good move in non-magical worlds too.
  • Call for a republic when you’re in the Fairy Kingdom. It’s not going to go down well.
  • Despise the youngest of three – they usually turn out to be the hero/heroine. You will want them to remember you, be kind to you, and maybe help you get home again.
  • Refer to dragons as great, big ugly brutes. Not only do they want to be treated with respect, they have remarkable powers so assume your comments would be overheard. They would want revenge though it would be quick one.
  • Eat a complete stranger’s porridge, break their chair etc. It’s been done and it didn’t bode well for the culprit last time.
  • Buy cheap looking building materials from anyone wearing what looks like a very hairy suit. If you want to build a house to live in, always go for brick. The one in the hairy suit has motives of their own for selling you shoddy materials (though he does have a dinner date in mind. A one-sided one but it would be a dinner date).

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This World and Others – Classic Mistakes

Now a topic like this can cover classic mistakes made by characters or you, the writer. I’ll focus on the latter for this post as my Fairytales with Bite post above does indicate mistakes that can be made by characters.

Don’t feel you need to put in all the information you needed to create your world into your story. You need enough to convince yourself your world is real but the reader doesn’t necessarily need to know all of that. What a reader will pick up on is the writer’s confidence in their creation. Focus on showing your readers what they need to know to make sense of your world.

I love writing dialogue or even a character’s thoughts in my flash fiction and short stories. But it has to be relevant to your story and to keep it moving forward or it reveals crucial information. It is so tempting to keep an interesting conversation going between your people when it isn’t that important to the plot.

Don’t use too much of whatever language you’ve invented because readers will quickly become bored of it if they can’t work out what is meant from context. Use a little sparingly to give a flavour and that will work far better. I find reading Old English incredibly difficult, to name one example, and it is the story you want to get across to your readers, not the ins and outs of what you’ve invented to give them the story. (With The Lord of the Rings it is the overall story I’m interested in, not necessarily the appendices!). Keep it relevant Is a good motto.

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Acrostics and Focusing

Image Credit:-

All images from Pixabay/Pexels unless otherwise stated. Some images created in Book Brush using Pixabay photos.

Book cover images from Chapeltown Books and Bridge House Publishing. Screenshot of part of my latest story video was taken by me.

It has been a hot few days here but Lady, my collie cross, prefers to keep it cool. Image of Lady and me taken by Adrian Symes.

LADY DISCUSSES TTFF WITH ME

Facebook – General

A bit cooler today. Lady and I weren’t sorry about that.

I’m going to have two blog posts to share on Friday. My Chandler’s Ford Today one is on Brand Recognition and Why It Matters. This is so important for writers given we all have to do at least some marketing. So therefore it pays to think what brand we want to put “out there” that readers associate with us and will like.

I’ll also have a post out on Authors Electric, which is called Reading Into Writing Will Go. Those of you of a certain age will recognise the words “will go” from the way division used to be taught in Maths. So what has that got to do with writing or reading? I look forward to sharing the link on Friday when you can find out!

So look out for two Facebook posts from me on Friday with two links.

Meanwhile back in Hot Hampshire I am so glad I live in a property that faces north. It means more heating in the winter but it comes into its own right now – it is cool here! (It is quite nice that something is cool here because I do know I’m not!).


Baking day – outside that is! Lady had a reduced exercise session before it got too hot. Although she is usually as daft as a brush, she is sensible in warm weather, knows all the shady spots to head to, and is the first of my three collies who willingly drinks water! I rarely go out without water for her and, in these conditions, it is one of the first things I get ready to take with us.

I have a good spot on our patio area where I can do a pavement test (back of hand held down on said area for at least 15 seconds. Let’s just say if I can’t keep my hand there for the required time, Lady doesn’t go out. One issue with going out later in the day is the ground has had time to bake, literally, so please if you’re a dog owner, always carry water with you, and do the pavement test before you go. If in doubt, don’t go). (Lady has happily curled up in the shade for the rest of the day and has been enjoying snoozing and woofing at my shopping delivery man so she has had a great day!).

Writing wise, a huge thanks for all the fabulous comments on my New In Town on #FridayFlashFiction. Feedback always appreciated.

Do you find it harder to write in hot weather rather than cold? Makes no difference to me as I make sure I’m comfortable enough at the old desk but I can understand if concentration levels dip somewhat. (I swear there are times my laptop is cooler than I am!). I don’t use weather in my fiction at all partly because I don’t want to fall into the “dark and stormy night” cliche trap but also I can think of several more important things for a reader to need to know than what weather my character is experiencing. I can only see relevance here if you’re sending your character on a quest (and generally you need longer than a flash fiction piece to do that well!).

Looking forward to sharing my next Authors Electric piece later on in the week too.

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Another warm and sunny day in Hot Hampshire (and a sympathetic salute goes to all hayfever sufferers!).
Stories come in all shapes and sizes but this goes for non-fiction too funnily enough. Especially when I interview someone for Chandler’s Ford Today, I want that person’s story and love to get behind what led them to write the books or stories they have. I suppose this is because (a) I’m nosey and (b) I know no two writing journeys are the same and I find it fascinating and instructive to learn from others here.

For fiction taking a bit of time out to think about what makes your characters the way they are leads to better characterisation (you really have got a handle on your person here) and stronger plot lines. So looking for the story behind the story then is always a good idea. We’re encouraged to dig deeper and not just go for the obvious ideas for stories. Looking into what makes your characters tick in more depth is a great way to achieve that.


Hope you have had a good Saturday. Glorious weather here. Lady enjoying it – sensibly. Currently curled up behind me in a nice cool study.

Coming up on Chandler’s Ford Today in the next month or so will be a fascinating interview with someone I first met a few years back at the Hursley Park Book Fair, which I wrote about for CFT at the time. Very much small world syndrome here but a delightful one and the interview is a smashing one. I’ll also be sharing how I met this author again as it is a great advert for networking in person where you can and online anyway. Looking forward to sharing more on all of that in due course.

Coming up this Friday for CFT will be a piece called Brand Recognition and Why It Matters – so I combine writing with some marketing for that one! (I also share thoughts and tips here and look forward to sharing this later in the week).

Thrilled to bits my latest story on #FridayFlashFiction, New in Town, has had a wonderful response to it. Acrostic stories are good fun to write though I have found you want something (a) short and (b) open to interpretation for this kind of thing. In case you missed it, here’s the link for it. Oh and it has been a great joy responding to the comments on the site itself on this one. Thanks, everyone.

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Facebook – From Light to Dark and Back Again

Many thanks for the response to my acrostic flash tale called Fiction yesterday. Good fun to write and create a video for. I have discovered the joy of animations on Book Brush and used a “pulse” one for Fiction. I use Book Brush a lot for my blog work as it is lovely putting captions into the pictures I use – and they look better I think. Only downside? It is too easy to lose a lot of time playing with Book Brush but there are worse writing problems to have!

But it is creative and part of the old marketing so that’s okay then! (And the videos are a simple way to share mini-flash tales – basically under 100 words or so).

Screenshot 2021-06-15 at 20-42-49 Allison Symes

For the rest of the story you’ll have to go to the link – see below.


Pleased to share my latest acrostic flash fiction story video with you. This one is called Fiction and many thanks for the comment that has come in on this already. Hope you enjoy. There is a time for dancing in the streets…and a time not to!


I’ve mentioned before that titles carry a lot of weight in flash fiction. They indicate mood/genre of the story, freeing up precious word count room for what matters – the story itself. But it pays to keep your title short to maximise the impact of it and to allow for the fact some markets and competitions count the title as part of their acceptable overall word count limit. Do watch out for that! Also shorter titles are more memorable and that’s important to your reader (and therefore potentially to you too). You want your readers to remember your titles and the books they appeared in!

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Glad my story New In Town went down so well yesterday. Acrostic flash tales are good fun to do but work best, as I mentioned on my author page on FB earlier, when kept short and if the word or words chosen can be taken in more than one way. Double meanings, as well as hyphenated words, are great assets to the flash fiction writer!

Twice the meaning for only one “lot” of words and hyphenated words mean you get two words for the price of one. So glad to have discovered that one especially as I have made good use of it in my time. (No. You can’t just hyphenate any words – that would be cheating!).

Misjudging people can be a great theme for any story but I have used it in flash. In Tripping the Flash Fantastic, my character, Walter, makes up his mind about the new postman in my story Identity. Can’t say more than that. The story is about whether Walter was right or wrong. But what was interesting here was I didn’t need to give you the postman’s backstory. You just see things from Walter’s point of view and then the story goes on to show you whether he was right or wrong.

I’ve mentioned before that with flash focusing on one character and one important incident is the way to go. Here it was a case of focusing on Walter’s viewpoint and then following it through to a conclusion. I could have brought in something from the postman’s viewpoint to indicate whether Walter was right or not. In not doing that, I’ve made the story more focused and, I think, it has greater impact.

Goodreads Author Blog – Kindles for Kinds of Books?

I love reading. Okay no big news there. I love reading in all kinds of formats and listening to audio books. Again no great breaking news story there. But I wondered if you save your Kindle or other e-reader for certain types of book. I do.

I use ebooks to test out authors new to me and for a lot of non-fiction (especially where the print version would be too big and bulky to handle. I can think of a few tomes here that would break your toes if you dropped the book on your foot – the Encyclopedia Britannica anyone?!).

I also use ebooks for short story and flash collections as these are ideal for reading on a screen.

The Kindle is one of the first things I pack whenever I get to go away (and that still won’t be for a while yet given Covid) and its finest “moment” is saving every avid reader from ever having to worry again about how many books they can fit into their suitcase. I appreciate my Kindle for that alone!

So do you save certain kinds of book for your e-reader and, if so, which?

 

 

 

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